Tourism Canmore Kananaskis

Tourism Canmore Kananaskis is the official not-for-profit Destination Management Organization for the region’s tourism industry. .

As a Social Media specialist my role was to craft and execute engaging content strategies for Tourism Canmore Kananaskis, ensuring that the brand's narrative resonated across platforms like Instagram; Facebook; X; Youtube and Pinterest.

Actions

• Define a Social Media Strategy and adapt

• Curated the best content

• Copywriting/ SEO

• Videos Content creation

• Analyzing performance

Content creations

Here is an example of content creation on Instagram (you can click on the phone to access the video).

After analyzing our results across different platforms, I noticed that our audience was seeking more hiking ideas. This reel perfectly showcases three hikes in the area. With over 31k views, this reel helped reach non-followers and achieved an engagement rate of more than 5%.

Explore more Reels

Driven by Data

This is an example of a report that's important to me. It helps us improve and understand the evolution of our audience and their expectations on social media.

Copywriting & SEO

Here are examples of blog posts I wrote for the organization

This post about brunch was the top performer in terms of views for June and July.