DR Recrutement International

DR Recrutement International is an agency specializing in the recruitment, immigration, and integration of foreign candidates in Canada.

Actions

• New branding

• Creation of a landing page for professionals

• Advertising (print and online media)

• Optimization of lead acquisition forms

• Social media

• SEO-optimized content writing for the blog

• Emailing campaigns

Marketing Funnel & Brand Design

On the website, we've implemented separate user journeys for candidates and clients. This segmentation helped improve conversions on both sides. I also created a specific landing page for clients, which was used during events with a QR code, helping to generate more leads and conversions.

Furthermore, DR Recrutement International underwent a complete brand overhaul. I'm proud to have designed elements that are consistent with their new identity.

Social Media

Copywriting & SEO

As part of my work with DR Recrutement, I crafted a series of SEO-optimized blog articles to strengthen their online presence.

The main objective was to establish DR as an essential leader in transportation recruitment across Quebec and Canada.

To this day, these articles remain a strategic asset for DR Recrutement's visibility, drawing in qualified leads and solidifying their expertise in the trucking sector.